We are the BIFID

Our Scientists

Dr. Neele Hiemesch-Hartmann

Lecturer at the Berlin School of Economics and Law Berlin (HWR Berlin) in the field of Market Research

Since 2020 staff member at the Berlin School of Economics and Law Berlin (HWR Berlin), before those years of work in consulting in the context of market research

Areas of activity: Primary and secondary research by consumer surveys, company surveys, and market studies, as well as years of work at the Chair of General Business Administration

2020 Doctorate at Zeppelin University Friedrichshafen (Dr. rer. pol.) on the topic of innovations in medium-sized companies Subject: Factor influencing success at the point of sale: product innovations in medium-sized companies in the food industry – an empirical analysis